Subvertise, don’t advertise.
Let’s talk about the Revolution …

StreetMarketStudiois founded by David&Dasha — we are activists by nature & we create visual identity design for digital media & print, but not for irresponsible brands or companies

 

We’ve worked with clients of all types & sizes. We take a special interest in contracts with a focus on radical change, cultural interventions, education, medicine, public awareness, conservation, social impact campaigns, fundraising, nonprofit, charities, journalism, information design & humanitarian aid.

Revolution is notoriously peaceful

— There’s more detail about our practice & principles below + previews of our magazine

Solidarity: A Paradigm Shift.

Because design is not value-free & art has become like a business for corporate advantages. We must be the change makers.

The neoliberal solution to climate change is to hope that somehow it will become profitable to save the planet.

This will not work.

 

If you’re going to be crazy, you have to get paid for it or else you’re going to be locked up.

— Hunter S. Thompson

Design Solidarity is a term we use for Street Market’s action of offering design to non–profits & causes we believe to be worthwhile. We’re committed to providing access to professional design for those who couldn’t otherwise afford it, but would benefit immensely from its application

Our action is openly communicated & continually practised with just a couple of requests to help make it possible:

1. We have reasonable creative control – but as many changes as you want!

2. No strict deadlines – although we’ll probably get it done faster than them.

3. Well, some kind of world saving plan is a bonus

 

To be honest – we’ve been doing free design for a while now, but its not value-free.

We’re lucky enough to able to, when many are not & we don’t take it for granted, its made us who we are; creative people who fell out of love with the craft because of the state of the industry & kind of work we were doing before. Now things are different, we found out why we became designers in the first place – simply to help like minded people. & all sorts of other reasons if you like to read on … For us those people often do not have a budget & as it happens in this world they are often the ones doing the real work we want to support

But we have met businessmen & startup types who just don’t understand the value of a designer; let alone empathy-altruism theory

“I dumped em’ like a race-car driver.

 

 

 

Real Ethics.

We do not need more consumers. We need activists.

Many agencies out there have become very skilled at green washing. We watch them like Wolves howling at Full Moons while they now claim to be ethical & have values – but then continue to endorse the agenda of super massive corporations that are the most destructive forces on the planet. It is modern, global capitalism stripped bare & they are all at it. Touting proclamations of equality with vapid concepts around the same old product wraped in a new jingle but in the end just the same old junk & they win awards for it. The adman is a madman that never misses an opportunity to confirm advertising is the worst industry on the planet.

How do we know this? – Well. We used to work for them, still talk to them & always haunt them like their own lost Sun. Many of us do, because it became a job trying to slow them down & beat them at their own little dirty games. We left to go start our own little studios without the bureaucratic nonsence, evil clients & corporate greed.

– We’ve been flying the black flag high eversince – the symbol of never giving up when fighting organised crime.

These days we have a strict policy: we won’t use our skills to support brands & companies (or anyone else, for that matter) that we feel have a negative impact on the world we live in. We don’t seek or accept work from clients if we believe they put profit before people, have blatant disregard for the environment or engage in any form of exploitation.

Naturally, it’s not always easy to uncover or determine these things with complete certainty, but we’re determined not to benefit those who we believe do harm. And we’d rather not benefit from them either. If you have questions or comments about our ethics, please email us – we’ll get back to you before you can say empathy-altruism theory.

strict; We are not for dictatorial power, forcible suppression of opposition or strong regimentation of society & the economy, thats what they do.

It wasn’t always like this – We are all born in the belly of the beast after all. But what’s the difference between us & them? – We are upfront about true activism & we support those committed to curbing the growing power of corporations.

That is what really sets us apart.

We worked for them all – various honourable outfits, crime syndicates 
& a few straight up criminal organisations …

 

 

 

 

Let’s face it, most of us are still running around coming up with smart solutions for banks
 & many of us think its almost service design. We take pride in being defenders of planet Earth & enjoy taking the micky outta the rest who pretend to be radicals – while others are simply still sat at home tripping 
on vapid TV & trash news, voting left or right; 
like there’s a difference bare in mind, while reading the metro on route to the daily grind.

“Politics? Swallow this …

Growing up, is the father of all fuck ups in creative direction.

 

 

First Things First.

In 1964, Ken Garland & over 400 graphic designers published an unprecedented call to re-humanize design.

We hope that our society will tire of the gimmick merchants, status salesmen & hidden persuaders, & that the prior call on our skills will be for worthwhile purposes.

But the soulless whirlwind of neoliberalism & capitalism raged on, & in 2000 Adbusters & a team of international designers drafted a new text to reflect the even bleaker times.

 

 

We, the undersigned, are graphic designers, art directors and visual communicators who have been raised in a world in which the techniques and apparatus of advertising have persistently been presented to us as the most lucrative, effective and desirable use of our talents. Many design teachers and mentors promote this belief; the market rewards it; a tide of books and publications reinforces it.

Encouraged in this direction, designers then apply their skill and imagination to sell dog biscuits, designer coffee, diamonds, detergents, hair gel, cigarettes, credit cards, sneakers, butt toners, light beer and heavy-duty recreational vehicles. Commercial work has always paid the bills, but many graphic designers have now let it become, in large measure, what graphic designers do. This, in turn, is how the world perceives design. The profession’s time and energy is used up manufacturing demand for things that are inessential at best.

Many of us have grown increasingly uncomfortable with this view of design. Designers who devote their efforts primarily to advertising, marketing and brand development are supporting, and implicitly endorsing, a mental environment so saturated with commercial messages that it is changing the very way citizen-consumers speak, think, feel, respond and interact. To some extent we are all helping draft a reductive and immeasurably harmful code of public discourse.

There are pursuits more worthy of our problem-solving skills. Unprecedented environmental, social and cultural crises demand our attention. Many cultural interventions, social marketing campaigns, books, magazines, exhibitions, educational tools, television programmes, films, charitable causes and other information design projects urgently require our expertise and help.

We propose a reversal of priorities in favour of more useful, lasting and democratic forms of communication – a mindshift away from product marketing and toward the exploration and production of a new kind of meaning. The scope of debate is shrinking; it must expand. Consumerism is running uncontested; it must be challenged by other perspectives expressed, in part, through the visual languages and resources of design.

– First Things Manifesto 1964, 2000, 2014

We propose a reversal of priorities in favour of more useful, lasting & democratic forms of communication – a mindshift away from product marketing & toward the exploration & production of a new kind of meaning.

 

 

 

In the global marketplace of the future the price of every product will tell the ecological truth.

The meme wars are raging. The grand narrative battles of our time are being fought with pixels and bandwidth. But clever videos and gifs are not enough.
To win the future, you have to be able to turn ideas into action . . . to turn your memes into reality.

— Kalle Lasn

Brandalism.

Subvertise, don’t advertise.

Advertising was one of the most pointless exercises in creativity during the late 20th Century. Billions spent every year on campaigns across channels that amounted to nothing more than a POP! Buy Now. That would end up merely festering like rotten corporate waste on the youtube channels of vapid vapour memory in the future, while we all start talking about design for dystopia as a way to capitalise on the commodification of ghosts. Not one single productive outcome of that expense & creative effort remains to this day. Did it save any lives? Did it build anything for anyone in desperate need? NOPE .™

 

Brandalism is a revolt against the corporate control of culture & space. We are a [unified] international collective of artists that challenge corporate power, greed & corruption around the world. Intervening into ad spaces that usually celebrate consumption, Brandalism use ‘subvertising’ as a lens through which we can view the intersectional social & environmental justice issues that capitalism creates. Our interventions, exhibitions & workshops aim to agitate, educate & facilitate those who want to challenge corporate power.

 


 

Let’s Go.

Any Questions?

[ . . . ]

 

Art; no one knows what art is – anyone who tries to tell you is probably a designer

Design; is easy – that is the point. “Easier than EVER!”

But no mistake; potentially just as mysterious.

“Scary questions now …

Corporate; form into a body – that is; without spirit

Corporeal; involving or relating to the material world rather than the spiritual world

& Economics is a spiritual matter.

Corporation; the corporation is not a person; it is a legal fiction backed up by guns and police and jail cells and taxing authorities and the regulators – aka ‘the actual terrorists’ called government.

Government; behind our democracy lurks a powerful but unaccountable network of people who wield massive power and reap huge profits in the process. Claiming to work on our behalf, the people at the top are doing precisely the opposite. In fact, they represent the biggest threat to our democracy today. ​

 

 

Responsibility is not a game. It is one of the most authentic way of living — dangerous too. The best of us became designers to design ourselves out of a terrifying future. The role of the creative agency is to educate their clients & the role of the creative director is to kick corporate ass arse. Making the client smile when they do it; is often the first step to towards salvation

In these trying times when a frown is the fashion, our global creative education systems should reflect & uphold values that stay true to the most ecological of standards – That means briefings that answer the call of the great awakening. Not the shallow addictions of non-entities. For we must resist, rebuke and reverse the corporatization of everyday life

…because IF you are not in it; to Save The World – then what is the point, right?

– Terence McKenna, The Archaic Revival

 

“Oh wow. Paradigm Shift!”

Inserts old VHS & says; “You know team I really think bots have more empathy than man at times. Have you seen Legion VS The Military Industrial Complex & Big Oil yet? 1991 . . .

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