Fast Food Sabotage

Fast Food Sabotage

Creative Corporate Green Washing in the Spotlight.

“Extra extra, read all about it!”

     “Moldy Stacks & Vapid Wraps!”

The idea: Get Burger King to do something ‘different’

FAIL: the same old bollocks, the same old advertising. The pointlessness, is beyond even the most wild of critical thinking. The total lack of meaning or good ideas that give back to the planet in anyway possible, makes even the most tame of activist want to add crumble to the rumbles in the jungles.

D&AD will do anything. Anything; even sell rotten big macs instead of pursuing anything worthy of saving the planet from corporations that have destroyed it. 

Lets not forget the best part in this field of blackest sorrow swallows – that most creative minds from the advertising world who watch such showcases of creative corporate stupidity; will laugh about it. Like its some sick joke, not to be taken seriously at all – because to them design is value-free. And the design industry has become a joke because of it, in every major house of the top 50 agencies in the world & beyond the challenger deep.

How do we know this? Well. Because its no secret & the even the humble designer in the agency who creates such rubbish for these agencies is sitting there ripping the piss out of it as a basic daily healthy habbit & on a very good daily rate bare in mind. Although probably deserves more for the shit one has to create in such places.


“Bug Mugs unveils it’s most pointless project of the 21st Century! Way hey hey! Wow! Brilliant!”

“The food industry, particularly fast food, is full of additives. But over the last three years Burger King has removed 8,500 tons of artificial preservatives globally. To send an important message, it launched The Moldy Whopper, showing its iconic Whopper molding for up to 35 days. Burger King broke the mold with something unpredictable: mold. It might’ve gone against every convention, but it showed that mold could be a beautiful thing too. – D&AD
I can almost taste the lies of advertisers in the bloody threads. Nom nom om
Black Pencil / PR / Integrated Campaign / 2020 Award: Yellow Pencil / Art Direction / Art Direction for Outdoor Advertising Award: Yellow Pencil / PR / Multi-Market Campaign Award: Yellow Pencil / Press & Outdoor / Press Advertising Campaigns Award: Yellow Pencil / Press & Outdoor / Poster Advertising Campaigns Award: Graphite Pencil / Integrated / Earned Media/Large Business (over 500 employees) Award: Graphite Pencil / Art Direction / Art Direction for Press Advertising Award: Graphite Pencil / Film Advertising / Social Commercials over 30 seconds Award: Graphite Pencil / Media / Use of Film Award: Wood Pencil “Wood Pencil?”/ Art Direction / Art Direction for Film Advertising
What a load of bullshit.



This campaign is like watching a bunch of consumption enduced addicts enjoy a trip to the Twilight Zone, Area51, Row D of the corporate psychiatric unit for lost fast food muppets queuing up at

DOOM: Return of the fast food giants!

“Sold in crimson folds! – to the ghosts who no one knowls ! & the highest bidding demons, from Hell’s Wells.

[ . . . ]

Nope. They want to try ANYTHING before dumping filthy rich non-entities from the lower realms of corporate organised crime & pointing the pencil of ideas at the poverty they still have a taste for. D&AD are like a toxic replacement teacher in the creative world- an Adman; that does not stop drinking corporeal non-entities & dead corporate drips … & then feeds it to universities & very angry street art crews.

D&AD is advertising gone MAD.

. . .

Some of us in the collective think of this kind of ‘work’ as sabotage on a grand scale. Because if you can get a client to agree to anything, then the devil is in the detail. By that we mean, they will eat their own crap. Creatives will sit around coming up with concepts all day, loathing their client [the non-entity called Burger King] with all their bones & thinking of anything beyond insane that they will be dumb enough to pay for. It looks like this one was a winner.

Well done fellas.



How do we respond at the agency? When faced with the most toxic fast food brands out there as ‘clients’




D&AD  New Blood  2007 Awards  

I wanna chew on most Judges at D&AD.- dEE

My final year project was called; Wish I Was Green & in the end I was – I wanted to vomit all over my project.

How do we respond to the ignorance of pointless big brand media clickbait. You think BK is a good budget place to eat in cross-cultural encounters of the fast food kind? No. It’s a western junk food joke. That pollutes the streets where independent local family run business should take a priority. Obviously since covid alot of independent joints have shutdown while multinationals remain a stronghold of corporate greed on the high street. Theres one every 3.48 miles. Have you been to Bangkok? Theres a 7-11 every 100 meters. Its so fucking convenient I sometimes walk to Tesco.

“Hey where have all the local markets gone?” … NEWFLASH

Supermarkets kill free markets as well as our communities.

Burger King, Pizza Hut and Domino’s were all classed as having a “very poor” approach to managing chicken welfare. Only three of the chains assessed were classed as “getting started” or “making progress” on improving chicken welfare standards

How Fast Food Chains Supersized Inequality Fast food did not just find its way to low-income neighborhoods. It was brought there by the federal government.

Anywhay … lookh; We’ve sat in enough rooms with directors & account teams to know this next exercise in BK marketing stupidity is a big shamefull parody with no culture jamming edge to the corpse in a bun. We owe these corporeal non-entities nothing. Bringing them down has become like a natural creative action. Nevermind the bloody direction anymore.


Then BK starts doing their ‘advertising’ strictly on a mission to save the world. With no corporate sick mind agenda attached. That means complete transformation to a practical & well thought out Yogic diet & Sage like behaviour in local community surrounding every single restaurant

*Spits blood out of the black mirror

You knowlh I try to avoid even mentioning the corporate locking code words in my algorithms because as soon as I do …

Fancy a dead cow man!?
“No … feck owfh…
Vegan? Fancy a rancid branded change?

Nah … Point me in the direction of world change & people over profit in my lunch box please …

Sorry, no one gives a shit Dave.
That’s not algorithm we endorse Dee.

Well; there is no value in it for our corporate agenda. Sorry D-dog.

“Algoriddims? What like in yr head or the internet … ?

I wonder if you ‘corporate tribal leaders’ are still under some kinda consumptional spell from the lower realms of corporeal Hell. I meme; thats what advertising is I guess larkh, sum kinda repeating corporeal incantation after many many years of mindless zombie junk eaters offering you the most famously gross food ever invented; you all seem to think theres something healthy about it now a few preservatives have been deleted & a big new advert is out is worth another report back to planet Earth …

Yr minds have been brainwashed with the corporatisation of everyday dump munch for corporate TV crack maps & multinational chains of most well known jokes in the food industry local pages

I wanna eat at mommas street corner
nahmemelarkh … help her sleep at night.


Burger King are very blatent about their flavor of corporate ‘fascism’ on their twitter account; we only need reference their most damaging tweet of 2021 so far:



“Women belong in the kitchen” to mark International Women’s Day. Wow struggling for good ideas here BK … It is like the most lost in corporeal hellspace of account teams run their social media campaigns

Using sexism as clickbait?

International Women’s Day: Let’s MURDER KING ©

I mean we could be wrong, but if this from a UK marketing team – Pret is about as fast food as we get. BK is just about the last place in hell they wanna much at lunch. Shit, they might drop in for a cheeky bite at DIRTY BURGER but even that’s a rare bloody thirsty binge in a city full of popups & high grade nosh OF EVEN THE MOST DIRTY KIND for any vegan or carnivore dinosaur. Infact I have a feeling this idea is such a well excecuted piece of sabotage, it has the hallmarks of feminine genius about it. I’m telling ya fokes straight up sabo-tabby signature work all over it. I’m impressed if that is the case, ofcourse they knew there would be hell fire & grimstone in response on twitter, I swear its an act of sabotage brilliance from the inside. Otherwise. Well, we could just be dealing with evil men here; the beasts number of likes has marked it as a fatal tweet afterall. Amen.

This was not just some random tweet either; it was a press campaign


It’s a raw example of SUPERLARGE headline poison & fine copy passion in the action; thats 4SHORT. Maybe even a real deadly hat trick making us all sick thinking about it while we twitch over whats really going on & can I just have sum fries chips, tips n’trinkets …


Such a typical male chauvinist pig thing to say innit.





Finally some progress! … WELL .      NOT EXACTLY. Why do so many creative minds dedicate their lives to ideas for the most filthy rich corporations out there? Money. Okay fine. But what if that time was dedicated to projects helping those in need directly, highlighting the progress Burger King could make with saving the world. Burger King has Charitable contributions and services – What are they up to? Why are we not focused on those & we’re not talking about scholarship programs at colleges in the US as a way to plot an easy way out BK.


Lets pull up the next article:

Burger King is causing controversy in its latest ad campaign which says it is reducing its carbon emissions by 33% by feeding its livestock lemongrass, claiming that this causes the cattle to produce less methane gas.

“Burger King has invested in research to see how it can counter some of the issues caused by its “livestock”, but are the results as clear as it makes out? Or is this greenwashing from a company desperately trying to claw back lost income caused by COVID-19?


… cow farts & burps are no laughing matter. they release methane, contributing to climate change. that’s why we’re working to change our cows’ diet by adding lemongrass to reduce their emissions by approximately 33%. learn about our ongoing study: #CowsMenu

— Burger King (@BurgerKing) July 14, 2020


What did you just do #MURDERKING?

You want to charge the animals you kill for profit, animals without a voice, rights or even freedom to shit themselves before the slaughter, blame them for contributing to climate change instead of taking the responsibility as a company. Burger King have turned this one into an educational advert for young kids, brainwashing them to believe that cows are somehow a cause of emissions instead of the untouchable corporation itself.

Burger King have turned this BIG ISSUE ™ into a pro-corporate brainwashing advert for young kids

So we are turning it into a anti-corporate BIG ISSUE ™ subvert for adults.

Ofcourse BK they will turn around and claim thats not what they are doing. But that is an obvious poison takeaway from the ad for anyone in the design industry with more sence than sales on their mind & with no strength left for the corporate brand of vapid ideas: cow farts & burps … okay, no potty humor laced over a sensitive subject, no laughing matter.

If a kid sore what you do to cows on a very large evil scale, BK … many would never walk in again.



Hey @BurgerKing thanks for spreading the word about the negative impact of livestock in the ?. What you mention in the ad solves a small part of the issue. Let’s be more disruptive and use #plantbasedmeat instead of using the animals as intermediaries. How do you see it? ✌️❤️?

— Heura Foods #FoodActivists (@HeuraFoods) July 14, 2020

“We are so happy to see that Burger King is publicly speaking about the huge impact livestock has on climate change and being transparent about it. If they have identified that climate change is a concern among their consumers, there are way more efficient solutions than the new food for their cows on the market as their own Impossible Whopper. To be really disruptive, we encourage them to cut the problem from the root and become the first fast-food chain to go fully plant-based with a wide range of plant-based burgers – Heura Foods, the Spanish food tech startup which focuses on sustainability

Next item: The re:brand.™

Uh o … another completely pointless adventure from the market dept.

Pulls up some other greasy rag:

January 7, 2021AD New York, CNN Business; “Burger King’s identity is getting a whopper of a refresh, with its first new logo in more than 20 years. … “Given the current state of the world, the new identity feels warm and familiar, recognizzzable anywhere in the world and that the colours, evokes joy and warmth harkening back to their heritage.

“Customers will begin seeing some of the new identity immediately in advertisements, signage and packaging. However, the renovation of its nearly 19,000 global restaurants to reflect the new look will take several years. Perhaps the fresh design and familiarity could reignite diners’ interest in Burger King.

How much do you think that little rebrand ‘action’ on the ground is gonna cost? While the angry anarchist neighbours & ethical designers watch.

Meanwhile, artists everywhere are throwing up. Listening to the bullshit spew out of corporate news spots with no ideas for world-saving pops. As even our ownth kind, gets involved and makes comments on the shape & colour in twisted feedback.

Is this as good as design gets? It is inevitable.

Holds up book & asks someone smart; “What the fuck else happened ere then?”

Supersizing Urban America, a new book by the historian of public health, Chin Jou, shows that fast food did not just find its way to low-income urban areas: It was brought there by the federal government. In the wake of the 1968 riots, Nixon’s law-and-order presidency began programs that doled out federal funds to fast food franchises. The administration asserted that black-owned businesses serving fast food would help to cure urban unrest by promoting an entrepreneurial spirit in poor communities.
The federal subsidization of McDonald’s and other chains to enter urban markets previously considered too poor or dangerous was meant to promote “black capitalism.” It did make a select group of black entrepreneurs wealthy, but it was mostly a boon to fast food giants searching for new market demographics.
Supersizing Urban America makes clear that addiction to fast food is not a moral lapse or a brain chemical but the effect of poverty. Jou recognizes that “low wages affect the type of diets households can afford.” She also shows that anti-poverty programs have had ulterior motives, often creating markets for large companies.
Like “ethnic” advertising in the alcohol and cigarette industries, fast food companies sold a dream of middle class affluence to communities of color that were nonetheless still excluded from the housing and education that would make those aspirations a reality. Jou’s book shows conclusively that obesity and diet in America have little to do with personal responsibility, and everything to do with public policy.
Max Holleran
We need to end poverty BK, not see new profitable opportunities in it.
“Well that’s just opinon, Dee.

Friday 28th May 2563; 08:40AM [ … ]

“Nowlh larkh; [ continues munching on hash brownies from mackies & looks up while still holding the gon ]

I wouldn’t have an issue with the corporation, if they were giving back some, fellas. Giving something back;

[ still munching; licks ketchup ]

[ … ]

summinkh from dem huge global profits. Fuck maybe even finally ending their blood thirty slaughter & cleft hoof Holocaust they signed up for way back when on the corporeal DOOM contract. It is the fucking largest restaurant chain in the world after all. With a revenue of 20 billion a year, serving over 69 million customers daily in over 100 countries.

[ Now smiles like a Fox having a laugh ]

Yuh knowlh studies of litter have found that McDonald’s is one of the most littered brands worldwide.

Youh knowlh why that is, no doubt. Without surprise. Fine.

[ Attention nowlh back to the next hash brown ]

When will these super fat companies with filthy rich figures at the tip top of their money trains; give back something more than a wrap full of cash just to tick a done something box in their heartless corporeal holds.

[ Looks over behind the brothers Richard and Maurice who are now dead & shitting themselves knowing their afters have been signed to the wolves ]

You wanna bite?

[ Flicks smoke in a whirl which seems to dance round the room like a ghostly omen ]

[ slurps a tiny ice coffee, gives it a shake & throws it down ]


“Yuh knowl, I can’t stop Dasha tuckin in for Brugger on a cheeky Tuesday morning, nahmeme.

Hell. Some of us call it the Hyper Cryptic Oath.


There’s something about the shape in paths, colours over arch that keeps me praying in dreams for something of value from this pretty little yellow in red word & mark.


[ lights another cigarette, contemplates the image above the gates with wrathfull god like & fearful wisdom on the edge grids of symmetry and its real meaning ]


It’s Sunday, while the best rest they send us to deliver the last test.


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