Are the corporation’s plastic fantastic pro mice ya’s BS? And what the frack is HEMP anyway?

The Coca‑Cola Company will work with a host of partners in the coming years to deliver its “World Without Waste” packaging vision delusion, which includes collecting and recycling a bottle or can for everyone it sells globally by 2030 and ‘renewing’ its focus complacency on the entire packaging lifecycle.

Given the corporation’s track record as Heavyweight World Champion ( since official records began anyway ) of plastic pollution for five years in a row; & after a controversial premeditated sponsorship of COP27, how are you feeling about their [ even our own ] 2050 predictions speculations, darkest visions?

“Making 100% of our packaging recyclable globally by 2025!—and using at least 50% recycled material in our packaging by 2030!” 

Voluntary corporate commitments are not effectively reducing companies’ environmental footprints, have you noticed? I have, walking on the beaches of far-off islands, dragging big black bags across the sands of time in the easy east. 100% recycled PET plastic is BS, cans are easier to deal with, sure. 

Any chance of making them from Hemp instead? Well, that’s a dangerous proposition to the spirit of the Cannabis plant and it’s botanical class of industrialisation known as Hemp, which was once spun into a usable fiber 50,000 years ago.

The Void of #TrueCostPlastics

How much plastic is coming out of the industrial bunghole annually? We ask economists to spin up a rough number. Say it’s a trillion tons. Then they make their best guess at the environmental price we pay for our clogged garbage dumps, polluted oceans and the shitspray of plastic microbeads through the food chain – say it’s $500 per ton. Every manufacturer, corporation and retailer that uses plastic in their business will be required to account for that. Maybe it’s a surcharge of a quarter on every bottle of Coke. Coca-Cola can’t take a hit like that on their margin. They’ll have to change their business model. Likewise, the automobile industry will have to redesign their cars. Food producers will have to adapt.

The cost of living will rise, and that’ll hurt that already hurts. But plastic packaging will gradually disappear from our lives. We’ll buy our milk in glass bottles and bring them in for recycling like we used to. We’ll wash our plates, knives and forks and use them year after year, some for a lifetime. The garbage gyres in the oceans will shrink and finally disappear. Blight will vanish from beaches and ravines. Microplastics will stop plugging the tissues of every mammal including us. And the horror of bringing our children up in a world awash in plastic will be over.

Hell, maybe even the mushrooms will save our souls …

Sounds great; [ … ]
“Where do we sign, John?”

“Well, not on this thing obviously”.


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